Jochen Wirtz is Vice Dean of MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, and a Global Faculty member of the Center for Services Leadership (CSL) at Arizona State University. Previously, Professor Wirtz served as the founding director of the dual degree UCLA–NUS Executive MBA Programme (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the university's think-tank on education matters (from 2009 to 2015). He holds a Ph.D. in services marketing from the London Business School.
Professor Wirtz is a leading authority on service management with more than 200 publications. His 20+ books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4th edition, 2023). With translations and adaptations for over 26 countries and regions, and combined sales exceeding 1 million copies, these texts have become globally recognised leading service marketing textbooks.
