Coming from a pure science background, local and international mentors, Fulbright and the IEEE provided opportunities for interdisciplinary research to Dr. Lee. An IEEE senior member since 2007, she learnt the Learning Sciences and Interactive Computing from Lehigh University, and Georgia Tech, USA, on a Fulbright Visiting Scholar Fellowship, in 2008/2009, while with Multimedia University (1997-2011). In 2009, the JCI (M) awarded her the Ten Young Outstanding Malaysian (Science & Technology Development). Overseas exposure as Faculty in National Central University, Taiwan, (2011-2013), complemented JICA’s. Two years in the Faculty of Creative Industries, Universiti Tunku Abdul Rahman, augmented design/computing concepts. She is back in computing in Sunway University’s Department of Computing and Information Systems (renamed Department of Smart Computing and Cyber Resilience beginning January 1, 2025).
Dr. Yimiao Zhang is a Senior Lecturer and Deputy Head of the Business Analytics Programme at the Singapore University of Social Sciences (SUSS). She received her PhD in Information Systems from Nanyang Business School, Nanyang Technological University. Her research focuses on understanding individual behaviour and market dynamics in digital environments, including social media, e-commerce platforms, and blockchain-based ecosystems. Her recent research explores emerging digital phenomena such as online influencer endorsement, blockchain-based markets, GameFi ecosystems, and generative AI in creative work, aiming to generate insights that support more effective decision-making by both individuals and digital platforms. Her work has been published in journals including Industrial Management & Data Systems and the International Journal of Data Analysis Techniques and Strategies. She has also presented her research at leading international conferences in the Information Systems field, including the International Conference on Information Systems (ICIS), the Pacific Asia Conference on Information Systems (PACIS), and the China Summer Workshop on Information Management (CSWIM). Dr. Zhang’s research combines econometric analysis, text mining, and computational methods to analyse large-scale digital trace data. Her research contributes to a deeper understanding of digital platform ecosystems and the evolving interactions between technology, markets, and human behaviour.
